Create ads
Video ads
Generate a multi-scene video ad for a product, from a style or a reference video.
Adrio writes, shoots and edits short video ads. It plans the story, generates each clip with your product in it, and adds captions, titles and music. You get a finished ad, and you can keep editing it afterwards.
Before you start
- Video lives in Advanced mode, which unlocks after your workspace makes its first batch of static ads.
- Your product's photos are used in every scene to keep the product consistent, so add clear images first. See Products.
- Video uses video credits, which are separate from image credits.
Create a video ad
- 1Open Creatives and click Create new ad.
- 2Choose Advanced, then Video ad.
- 3Select Product and Select Aspect Ratio.
- 4Optionally Select Audience and Select Angle.
- 5Choose a creative source. Pick a look from Video styles, or use Reference video to copy the structure of an existing ad. You can upload a video up to 60 seconds long, paste a URL or choose a saved ad.
- 6Fine-tune (optional). See below, or click Skip this step.
- 7Video format. Choose quality, length and caption style.
- 8Click Generate video ad.
Adrio shows the estimated cost in credits when generation starts.
Fine-tune options
| Option | What it does |
|---|---|
| Creative direction | Tone and structure, for example "calm, morning-routine feel, ends on the offer". This guides the plan, not the spoken lines. |
| Script: Let Adrio write it | Adrio writes the lines. Add Required phrases for anything that must be said. |
| Script: Use my exact script | Adrio keeps your dialogue word for word. It warns you if the script is too long for the video length. |
| Character reference | Upload or link a photo of the person who should appear. |
Video format options
| Option | Choices |
|---|---|
| Video quality | Regular is faster. Premium is higher quality and costs about 3 times as much. |
| Video providers & models | Automatic by default. You can pick a primary model and two fallbacks. |
| Video length | 5 to 60 seconds, in 5-second steps. The default is 25. Longer videos use more credits. |
| Caption style | How on-screen captions look. |
Follow progress
The video appears on the project board straight away. Click it and choose View progress to see each clip as it's generated and assembled. Adrio checks the final render and fixes overlay problems, such as captions covering a title, before delivering it.
Change a finished video
- Quick edits: in the video's sidebar, describe the change in Edit this video, for example "make the captions bigger" or "swap the second scene for a close-up". Adrio re-plans only what changed and reuses clips that stay the same.
- Hands-on edits: click Edit video to open the video editor.
- Download: click Download in the sidebar.
Turn a static ad into a video
Open a static ad's sidebar and use Animate. Adrio turns the image into a short video using video credits.