Audiences

An audience tells Adrio who you're talking to. When you pick one while creating ads, the concepts, imagery and copy are written for that group. Audiences are optional, but they make batches noticeably more focused.

Where to find it

Open Products in the sidebar, then the Audiences tab.

Create an audience

1. 1
   Click the Add audience tile.
2. 2
   Pick a Gender: All Genders, Male or Female.
3. 3
   Set the Age Range. The default is 18 to 65, and the minimum must be lower than the maximum.
4. 4
   Add Interests. Type an interest and press Enter or a comma to add it. You can add up to 10, each up to 50 characters.
5. 5
   Click Create.

Adrio names the audience from its gender and age range, for example "All Genders, 25-44". To change or remove it later, click the audience card to open Edit Audience, then Save or Delete.

Use an audience

• In the Advanced creative wizard, pick it on Select Audience. The step is optional.
• In Spark, attach it to a message so Spark plans around it.
• Angles can be generated for a specific audience. See Angles.