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Inspiration

Search a wall of real Meta ads by meaning, filter by format and hook, and collect the ones worth borrowing from.

Inspiration is an endless, zoomable wall of real ads from the Meta Ad Library. Every ad is analyzed for its angle, hook, format, offer and more, so you can search by idea rather than keyword and send what you find straight into a brief.

Where to find it

Open Inspiration in the sidebar.

Move around

  • Drag to pan. Scroll or pinch to zoom.
  • More ads load as you explore.
  • Move your mouse near the top of the page to show the toolbar.
  • Switch between Image and Card tiles in the top right. Cards show the ad's text too.

Click Inspiration guide in the bottom left to replay the tour.

Search and filter

Type in Search ad angles, hooks, audiences… and press Enter. Search works by meaning, so "ads that lead with a money-back guarantee" finds ads that never use those exact words. Press Esc to clear.

When you're not searching, open Filters to narrow the wall:

  • Watchlist only shows ads from companies you follow in the Ad Library.
  • Active only shows ads that are still running.
  • Min days running finds ads that have lasted, a good sign they work.
  • Filter by Style, Format, Hook, Proof, CTA, Offer, Awareness, Season, Product, Industry and Tone.

Use the language picker to show ads in a specific language.

Look at one ad

Click a tile to open the action bar at the bottom of the screen. Click the thumbnail to see the full Ad Details, including its Intelligence breakdown: angle, style, visual format, hook, CTA, offer, proof, awareness and audience.

From the action bar you can:

  • Open the ad Fullscreen.
  • Click Find similar to fill the wall with lookalikes. Choose Best match, Similar meaning (same message) or Similar look (same visual style).
  • Open Actions to Add to batch, Use in Spark, Use in editor or Add to swipe file.

Collect several ads

Double-click a tile to add it to the stack in the bottom right. The stack holds up to 10 ads. When you're done, click Use N ads and choose Open in editor, Open in Spark or Save to swipe file.

  • Open in editor starts a new batch with the ads as references. See Create static ads.
  • Open in Spark starts a chat with the ads attached. See Spark.