Set up your brand

Brand knowledge and memory

Teach Adrio about your brand with a knowledge base, a brand memory document and what Spark learns about how you work.

Beyond brand info, Adrio has three places that hold knowledge. Each one does a different job.

Place	What it holds	Who it affects
Knowledge base	Documents and skills, such as research, guidelines and playbooks	Creative and angle generation, for the scope you choose
Brand memory	One short document of rules and facts for the brand	Every generation for the brand
What Spark knows	How you personally like to work	Your Spark chats only

All three are under Settings in the sidebar.

Knowledge base

Use the knowledge base for longer material: customer research, brand guidelines, competitor notes or a copywriting playbook.

Upload a document

1
Click Upload document.
2
Choose a file. PDF, Word, PowerPoint, Excel, OpenDocument, RTF, ePub and CSV are supported, up to 25 MB.
3
Set the Title, the Scope (Whole organisation, Current brand or Specific products) and the Features it applies to (Creative generation and Angle generation).

Adrio reads the document and turns it into skills. The status moves from Pending to Processing to Ready.

Write a skill

A skill is a markdown instruction Adrio follows when it's relevant.

1
Click Create skill.
2
Give it a name and a description that says when to use it, for example "Use when generating ad concepts for the winter range".
3
Write the instructions in markdown, or import a SKILL.md file.

Skills keep a version history, so you can see and undo changes.

Feedback

The Feedback tab lists feedback you've given on ads. Adrio reviews it automatically and turns anything worth keeping into a rule within a few hours. Click Learn now to skip the wait, or dismiss feedback you don't want used.

Brand memory

Brand memory is a single document that's read in full on every generation for the brand: copy, prompts, angles and Spark. Keep it short and specific. It's capped at 8,000 characters.

Good things to put here:

Claims you can and can't make
Words and phrases to always or never use
Visual rules, such as "always show the product upright"

Click Start writing, add an optional change note and click Save. Click History to see every version, including changes Adrio learned from feedback.

What Spark knows

As you work with Spark, it learns how you like to work on each brand: your creative taste, launch and budget habits, how much it should act on its own, and unfinished work it can pick up. Only you can see this.

Each item shows whether you Stated it or Spark Inferred it. You can:

Edit an item or Forget it. Forgotten items can be restored for 30 days.
Click Why? to see the chats, launches or notes it came from.
Click Confirm, keep this for items under Needs a look.
Click Tell Spark something to add a preference yourself, for example "Keep new launches paused until I've looked at them".