Getting started
Key concepts
The building blocks of Adrio and how they connect, from workspaces and brands to creatives and credits.
Adrio is organized around a few objects. Knowing how they relate makes every other guide easier to follow.
How it fits together
A workspace holds one or more brands. Each brand has its own products, audiences, angles, media library and Meta connection. You generate creatives for a product, optionally steered by an angle, an audience and reference ads. Spark can do all of this for you from a chat.
Glossary
| Term | Meaning |
|---|---|
| Workspace | Your company account. It holds brands, team members and billing. The app sometimes calls it an organisation. |
| Brand | One brand you advertise. Its name, voice, colors, logos and fonts shape every ad. Agencies use one brand per client. |
| Product | The thing an ad sells. Its photos keep it accurate in generated images, and its description feeds the copy. See Products. |
| Audience | Who an ad is for: gender, age range and interests. See Audiences. |
| Angle | Why someone should care: a hook, the pain it solves and the outcome it promises. See Angles. |
| Reference | An ad or image you want Adrio to borrow from, such as its layout, shot type or copy structure. |
| Ad style | A reusable ad format from Adrio's library, such as a comparison chart or a review card. |
| Creative | A finished ad, image or video. Every edit makes a new version and keeps the old one. |
| Project board | The canvas where a batch of creatives lives, grouped by brief. See Edit and export creatives. |
| Brief | The plan behind a group of creatives: product, audience, angle and references. |
| Spark | Adrio's creative agent. It plans and generates ads, researches competitors and launches to Meta from a chat. See Spark. |
| Swipe File | Boards of ads you've saved for inspiration. See Swipe File. |
| Credits | What generation costs. Your plan includes a monthly amount. See Billing and credits. |
URLs in the app
Every brand page lives under your workspace and brand, so links are easy to share with teammates:
https://adrio.ai/{workspace}/{brand}/creatives
https://adrio.ai/{workspace}/{brand}/products
https://adrio.ai/{workspace}/{brand}/sparkFeatures that may be hidden
Some areas are rolled out gradually. If you don't see Inspiration, Ad Library, Spark, Meta insights or Ad launcher in the sidebar, they aren't enabled for your workspace yet. Contact support to ask for access.