Create static ads

Adrio makes static ads in batches. You choose the product and the sizes, and Adrio plans the concepts, writes the copy and renders each ad. There are two ways in: Basic, where Spark plans everything, and Advanced, where you pick the angle, audience, references, copy and fonts yourself.

Start a new batch

Open Creatives in the sidebar and click Create new ad, or click Start a new creative on the dashboard. Then choose how you want to create:

Basic mode

1. 1
   Select Product. If the brand has only one product, it's selected for you.
2. 2
   Choose a size. Pick Feed Ad (1:1, Instagram and Facebook feed), Story / Reel Ad (9:16, Stories, Reels and TikTok) or Post Ad (4:5, Instagram posts).
3. 3
   How many ads? Pick 4, 8, 12 or 20, or enter your own number.
4. 4
   Click Start creative generation.

Every Basic batch mixes classic, offer-led ads with fresh concepts. You can make other sizes of any ad later with Generate Sizes.

Advanced mode

The wizard reveals one step at a time. Your choices are saved in the page URL, so you can share or bookmark a setup.

1. 1
   Choose creative type. Pick Image ads. For video, see Video ads.
2. 2
   Select Product.
3. 3
   Select Aspect Ratio. Pick one or more sizes. Each extra size multiplies the number of ads.
4. 4
   Select Audience. Optional. Pick one, create one, or click Skip this step.
5. 5
   Select Angle. Optional. If the brand has no angles yet, Adrio suggests some. Click Suggest More for more ideas.
6. 6
   Select Reference Images. Optional. Add ads or images you want to borrow from. See the next section.
7. 7
   Who writes the copy? Choose Auto, Review or Manual.
8. 8
   Select Fonts. Adrio picks headline and body fonts automatically. Override either role, or click Let AI choose to reset.
9. 9
   Set the number of variations and click Start creative generation.

Use the language selector at the top of the page to generate ads in another language.

References and ad styles

References tell Adrio what kind of ad you want. Adrio borrows what fits, such as the layout, the type of shot or the copy structure, and rebuilds it for your product. You can add up to 30 references per batch, or 4 on the free plan. On Select Reference Images you can:

• Drop, paste or click to upload images. JPEG, PNG, WebP or GIF, up to 10 MB each.
• Click Browse Swipe File to pick ads you've saved. See Swipe File.
• Use the Recommended tab. Adrio picks references for your product and brand. Click Use this, Remove or Refresh.
• Browse the Inspiration tab, a zoomable wall of proven ads.
• Pick from Ad styles, a library of ad formats you can search by name.

Who writes the copy

Require product images

Click Require images next to the generate button to force specific product photos into the ads. You can require up to 5. Use this when one shot, such as a packshot, must appear exactly as it is.

How many ads you get

The total is references × sizes × variations. The first time you generate, Adrio shows the math in How many variations? before you confirm. A single batch can hold up to 30 ads.

Credits and plans

Generating uses credits from your plan. A static ad costs up to 10 credits, and cheaper models cost less. If a batch needs more credits than you have, Adrio tells you before it starts.

On the free plan, your first batch is fixed at 4 ads. If you start a batch without an active plan, Adrio saves it and starts generating automatically after checkout. See Billing and credits.

While it generates

The project board opens straight away. Each ad shows its progress, from studying the references to generating the image. Adrio may ask a short Analysis Questions prompt when a reference is ambiguous. Pick an answer or type your own.

When ads finish, see Edit and export creatives.