Spark

Chat with Adrio's creative agent to plan and generate ads, research competitors and manage your Meta account.

Spark is Adrio's creative agent. Tell it what you want in plain language and it plans the work, asks when something is unclear, and shows you a plan before it spends credits. It can use everything in your brand: products, angles, audiences, saved ads, the media library and your Meta account.

Open Spark

Click Spark in the sidebar for the full page. Each chat gets its own link.
Click Ask Spark AI in the page header to open Spark in a drawer on any page.

Start a chat

Type in Ask Spark… and press Enter. Shift+Enter adds a new line. If you're not sure where to start, pick a starter under Create, Research, Library or Meta. A starter fills in the prompt, and you send it when you're ready.

Things Spark is good at:

"Turn this product into 8 ads for Reels"
"Explore competitor ads for collagen supplements and find gaps"
"Find a fresh angle for busy parents"
"Turn my best static ad into a UGC-style video"
"Which of my Meta ads are fatiguing?"

The Meta starters unlock once you connect a Meta ad account.

Give Spark context

The more specific the context, the better the plan.

Mention things. Type @ to pick a product, angle, audience or creative. It becomes a chip in your message.
Attach ads. From Inspiration, Swipe File or any ad's details, choose Use in Spark or Open in Spark. Spark reads each ad's analysis and uses its images as references. You can attach up to 20 ads.
Attach files. Upload, paste or drag images, videos and documents. Files can be up to 20 MB, and videos up to 150 MB.
Talk. Click Record voice to dictate.

Set the chat's product in Chat details so Spark doesn't have to ask.

Questions, plans and approvals

Spark checks in at the moments that matter:

1
Questions. If something is unclear, Spark shows a short question card. Answer and click Submit.
2
The plan. Before generating, Spark shows a plan card: how many creatives, how closely each follows its reference, who writes the copy, the angles and audiences, and fonts. You can change any of it.
3
Approval. Click Approve & generate. Use Count to change how many ads to make, up to 30. To change the plan instead, click No, I want to make changes and say what to change.

The plan card shows the credit cost before you approve. Generated ads open in a project board you can keep editing.

Permissions

Choose how much Spark may do on its own from the Spark permissions menu in the composer. The setting is personal to you and applies per brand.

Mode	What Spark does
Ask for approval	Asks before sensitive actions. This is the default.
Full access	Acts without asking, except before spending credits or launching ads.
Autopilot	Does everything without asking, including generating and launching ads.

When Spark asks to use a tool, you can Decline, Accept or Always allow. Actions you always allow are listed in the permissions menu, where you can revoke them.

Videos with Spark

Ask Spark for a video and it shows a video plan with a Video quality choice and a cost breakdown for images, video and composition. Click Approve & generate to start. See Video ads for what happens next.

Media buying with Spark

With Meta connected, Spark can check your account, suggest budgets and build a launch plan. See Launch ads to Meta.

Manage chats

Recent chats are listed on the Spark home page. Deleting a chat removes the conversation but keeps the creatives and projects it made. Click New chat to start fresh.