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Set up your brand

Products

Add the products your ads are built around, by URL, from a Shopify store, or by hand.

Every ad in Adrio is made for a product. The product's photos keep it looking right in generated images, and its description and benefits feed the copy. Good product data is the biggest single lever on ad quality.

Where to find it

Open Products in the sidebar. The page has three tabs: Products, Audiences and Angles. You can search the list and sort it by newest, oldest or name.

Import a product from a URL

  1. 1
    Click the Add product tile.
  2. 2
    Paste the product page into Product or store URL and click Import.
  3. 3
    Adrio fetches the page title, description, images, colors and metadata. When it's done, the product form opens pre-filled.
  4. 4
    Review the fields and click Create product.

If the URL was imported before, Adrio shows Already imported with the existing product. Choose Open existing to edit it, or Import anyway to make a copy.

Import several products from a Shopify store

  1. 1
    Click Add product and paste your store's home page URL.
  2. 2
    Adrio switches to Import from store and lists the store's products. Products you already imported are marked Imported.
  3. 3
    Select the products you want and start the import.

Each product takes a moment to analyze, and you can leave the page while it runs. You can import up to 20 products per import, and your plan sets the total number of products per brand.

Add a product by hand

Click Add product, then Create manually, and fill in the form.

FieldWhat to enter
Brand / Product nameRequired. The name shoppers know it by.
Brand / Product descriptionWhat it is, who it's for and why it's better. Up to 5000 characters.
Product typePhysical product, Mobile app, Desktop app, Web app, Service, Digital programme / course, Ebook / digital download, or Other.
BenefitsOptional. Up to 5 short selling points.
Product imagesAt least 1 and up to 30 images. JPG, PNG or SVG, up to 50 MB each. You can drag files onto the form.

Product images

Adrio tags each image with a category, such as packshot, lifestyle or UGC, so it knows how to use it. Images under 768 px on the short side get a Low-resolution image warning.

Include at least one clean front view on a plain background. It gives the generator the most reliable reference for shape, label and color.

When you create ads in Advanced mode, you can force specific photos into every ad with Require images. See Create static ads.

Edit, duplicate or delete

Click a product card to edit it. The … menu on each card has Edit, Duplicate and Delete. Deleting a product doesn't delete the ads made from it, but those ads can no longer generate new versions.