Meta ads
Meta insights
See which creatives, copy and landing pages perform best in your Meta ad account.
Meta insights ranks what's working in your ad account. Use it to find winners worth iterating on, and copy and pages worth reusing.
Where to find it
Open Meta insights in the sidebar. You need a connected Meta ad account.
Tabs
| Tab | What it ranks |
|---|---|
| Top creatives | Each creative, with a Spend vs ROAS chart and a sortable table |
| Top copy | Primary text, with how many ads use it |
| Top landing pages | Destination URLs, with how many ads use them |
Change the view
- Date range: pick the last 7, 14, 30 or 90 days, or a custom range.
- Metrics: choose which columns to show. Search for any Meta metric.
- Sort: pick a metric and the direction.
- Color this column: shade a column so high and low values stand out.
- Refresh: reload from Meta. You can refresh once every 30 seconds.
Act on what you find
- Ask Spark to "iterate on my best creative" or "spot creative fatigue". It reads the same data.
- Open a winner in a project board and use Create Variation. See Edit and export creatives.
Troubleshooting
| Message | What to do |
|---|---|
| Reconnect your Meta account | The connection expired. Reconnect in Integrations. |
| Missing Meta permissions | Reconnect and grant the ads_read and ads_management permissions. |
| Ad account is disabled in Meta | Resolve the issue in Meta Ads Manager. |
| Rate limited by Meta | Wait a few minutes and refresh. |