Meta ads

Meta insights

See which creatives, copy and landing pages perform best in your Meta ad account.

Meta insights ranks what's working in your ad account. Use it to find winners worth iterating on, and copy and pages worth reusing.

Where to find it

Open Meta insights in the sidebar. You need a connected Meta ad account.

Tabs

TabWhat it ranks
Top creativesEach creative, with a Spend vs ROAS chart and a sortable table
Top copyPrimary text, with how many ads use it
Top landing pagesDestination URLs, with how many ads use them

Change the view

  • Date range: pick the last 7, 14, 30 or 90 days, or a custom range.
  • Metrics: choose which columns to show. Search for any Meta metric.
  • Sort: pick a metric and the direction.
  • Color this column: shade a column so high and low values stand out.
  • Refresh: reload from Meta. You can refresh once every 30 seconds.

Act on what you find

  • Ask Spark to "iterate on my best creative" or "spot creative fatigue". It reads the same data.
  • Open a winner in a project board and use Create Variation. See Edit and export creatives.

Troubleshooting

MessageWhat to do
Reconnect your Meta accountThe connection expired. Reconnect in Integrations.
Missing Meta permissionsReconnect and grant the ads_read and ads_management permissions.
Ad account is disabled in MetaResolve the issue in Meta Ads Manager.
Rate limited by MetaWait a few minutes and refresh.