Docs

Set up your brand

Angles

Save the hooks and messaging strategies you want to test, or let Adrio suggest them.

An angle is the reason someone should care: the hook, the pain it solves and the outcome it promises. Testing different angles is how you find what sells, so Adrio treats each one as a reusable building block.

Where to find it

Open Products in the sidebar, then the Angles tab.

Angle types

TypeLeads with
PainA problem the customer feels today
DesireSomething the customer wants
Social ProofReviews, numbers or other people's results
Problem/SolutionThe problem first, then the product as the fix
NicheA specific group or use case
CuriosityA question or claim that makes people stop

Write an angle yourself

  1. 1
    Click the Add angle tile and choose the Manual tab.
  2. 2
    Fill in the Title, for example "Fear of missing out".
  3. 3
    Write the Hook, the main message for this angle.
  4. 4
    Pick a Type.
  5. 5
    Optionally add up to 3 Pain Points and a Desired Outcome.
  6. 6
    Click Create.

Generate angles from a prompt

  1. 1
    Click Add angle and choose the From Prompt tab. It appears once the brand has at least one product.
  2. 2
    Pick a Product and, optionally, an Audience.
  3. 3
    Describe what you want in Prompt, for example "angles for busy parents who've tried other brands", then click Generate.
  4. 4
    Hover over a suggestion to see its details, pick one and click Review & Create.
  5. 5
    Adjust anything you like and click Create.

Use Back to suggestions to pick a different one, or New prompt to start over.

Angles while creating ads

You don't have to set angles up in advance. On the Select Angle step of the Advanced wizard, Adrio suggests angles automatically when the brand has none. Click Suggest More for more ideas. Picking a suggestion asks Add this angle? and saves it for next time.