Sephora Facebook ads
See 1,086 active Sephora Facebook and Instagram ads from 1,098 tracked creatives. Browse current copy, formats, offers, and campaign dates.
What Sephora is testing
Based on the 100 newest Sephora creatives Adrio has analysed. The most common angle is Identity Lifestyle (29 of 100). The most common hook is Direct Callout (18 of 100). The most common format is Product Feature (64 of 100). 43 are video and 57 are static (image or carousel).
Top angles
- Identity Lifestyle29 · 29%
- Benefit Outcome26 · 26%
- Price Value11 · 11%
- Convenience Time Saving9 · 9%
- Social Proof7 · 7%
Top hooks
- Direct Callout18 · 18%
- Announcement17 · 17%
- Relatable Problem11 · 11%
- Social Proof6 · 6%
- How To5 · 5%
Top formats
- Product Feature64 · 64%
- Demo10 · 10%
- Offer Banner7 · 7%
- Before After5 · 5%
- Review3 · 3%
Advertiser snapshot
- Category
- Health/beauty
- Followers
- 20.3M
- Tracking since
- May 10, 2021
- Last checked
- Oct 29, 2026
- Platforms
- WHATSAPP, Facebook, Instagram, Threads, Messenger
- Languages
- French, Slovak, English, Hindi, Vietnamese, Persian, Czech, Icelandic, ber, Latin, Romanian, German, Dutch, Filipino, Portuguese, Hungarian, Polish, Italian, Spanish, Danish, Volapük, Irish
- Website
- sephora.com
- Facebook page
- Sephora
Sephora Facebook ad creative at a glance
Among the 10 recent ads shown here, Adrio found 4 image ads, 2 video ads, and 4 carousel ads. 10 of these creatives are currently active. The most common call to action is “Shop now.” The oldest active creative in this sample started Oct 28, 2026.
Recent Sephora Facebook and Instagram ads
Showing 10 recent creatives
Dazzling lip duo
The Dior Plump & Glow Lip Set
Double Serum ® targets 2 types of aging: natural & environmental -- visibly firmer, smoother, more radiant skin in 7 days.
Clarins Lip Comfort Hydrating Oil 03 Cherry 0.2 oz / 7 mL
4 ads use this creative and text
Give the makeup lover the magic of Dior — iconic favorites and dreamy limited editions for a holiday full of wonder and joy.
The Dior Plump & Glow Lip Set
11 ads use this creative and text
NEW Double Serum Eye ® combines gel with cream to visibly smooth, depuff & reduce dark circles in 7 days
Sephora
Should’ve bought the mini. @aestura_us @sofiepavittface @theinkeylist @summerfridays @innbeautyproject @kiehls @dr.idriss
8 ads use this creative and text
Ultra-fine powder that brightens, smooths & keeps makeup flawless for 18 hours.
Easy Bake Loose Powder
4 ads use this creative and text
Give the gift of glow with the Dior Plump & Glow Lip set starring hydrating Lip Glow and plumping Lip Maximizer.
Gift Dior for the Holidays
Double Serum ® targets 2 types of aging: natural & environmental -- visibly firmer, smoother, more radiant skin in 7 days.
Sephora
4 ads use this creative and text
Give the makeup lover the magic of Dior — iconic favorites and dreamy limited editions for a holiday full of wonder and joy.
Delight Them with Dior
Access all 1,098 Sephora ads.
Sign up to search the full ad library, save ads to swipe files, and track new creatives as they launch.
Sign up to access all ads
Related advertisers
Compare recent Facebook and Instagram ads from brands related to Sephora.
