# Adrio

> Adrio is an AI creative agent and studio for Meta ads. Its agent, Spark, finds the angles worth testing, makes static and video ads, publishes them to Meta with your approval, and moves budget to what works.

Adrio is a SaaS platform for brands, agencies and media buyers running Meta (Facebook and Instagram) ads. Give Spark, Adrio's creative agent, a product link and a brief. It reads the site and brand, studies ads running in the category, picks the angles worth testing and makes on-brand static and video ads. After you approve, it builds the campaign on Meta, reads return, CPA and CTR on every ad, moves budget to the winners and starts the next round from what worked. A hands-on studio covers manual editing and building ads from a product link or a reference ad.

## Key Capabilities

- Spark creative agent: picks angles, makes static and video ads, publishes to Meta and moves budget, asking for approval by default (scheduled automations can run on Autopilot)
- Video ads: Spark writes the script, generates the clips and adds captions, and any scene can be changed afterwards
- Concepts start from Meta ads that are running now, through the built-in ad library and competitor watchlists
- Rebuild the structure of a reference ad around your own product, brand and copy
- Studio with inline copy editing, visual swaps, logo upload and redo of any selected area
- 500+ ad templates built on real campaigns
- All Meta placements: Feed (1:1, 4:5), Stories (9:16), Reels (9:16), downloaded as PNG/JPG or published directly to Meta
- Several Spark runs in parallel, plus scheduled automations
- Unlimited member seats, with client workspaces on the Max plan
- Remote MCP server for Claude, ChatGPT and other agents

## For AI agents

Adrio has a remote MCP server that agents can use to create Meta (Facebook and Instagram) ad creatives and research competitor ads.

- MCP endpoint (streamable HTTP, OAuth): https://api.adrio.ai/mcp
- Setup for Claude and other MCP clients: https://adrio.ai/docs/mcp
- Setup for ChatGPT: https://adrio.ai/docs/chatgpt
- MCP server card: https://adrio.ai/.well-known/mcp/server-cards.json
- Official MCP registry name: ai.adrio/adrio
- Docs as markdown: https://adrio.ai/docs/llms.txt (append .md to any docs, blog, or best-of URL, or send Accept: text/markdown)

What an agent can do through the MCP:
- Search and visually match competitor Meta ads (search_ads, find_matching_ads)
- Read brand context, products, angles, and audiences
- Write a structured ad brief (create_spark_brief_pdf) and hand it to Spark, Adrio's creative agent, to generate static ad creatives (start_spark_run, then poll get_spark_run)

Generating ads uses credits from the user's Adrio plan, so start_spark_run requires the user's explicit approval.

## Who It's For

- Performance marketers running Meta ad campaigns
- DTC and ecommerce brands that need a steady flow of new ads to test
- Agencies managing several client brands
- Media buyers who want the test, launch and budget loop handled by an agent

## Pricing

- Basic: $29/month
- Pro: $69/month
- Max: $149/month
- Plans are paid from day one, with a 30-day money-back guarantee when less than 20% of that period's credits are used
- All plans include AI generation, ad library access, and Meta format exports
- Full machine-readable pricing: https://adrio.ai/pricing.md

## Company

- **Legal Entity:** Senatoriaus reklamos, IĮ
- **Location:** Vilnius, Lithuania
- **Website:** https://adrio.ai
- **Founded by:** Rimas Povilaitis and Jonas Brazys

## Pages

- Homepage: https://adrio.ai
- Pricing: https://adrio.ai/pricing
- About: https://adrio.ai/about
- Spark, the AI agent that creates and launches Meta ads, with approvals, spend limits and pricing: https://adrio.ai/ai-agent-for-meta-ads
- Turn a Shopify or other store product URL into Meta ads, with supported stores, formats and limits: https://adrio.ai/shopify-product-url-to-meta-ads
- Product docs, step-by-step guides for every Adrio feature (markdown index): https://adrio.ai/docs/llms.txt
- Meta MCP URL and setup guide for Claude and ChatGPT: https://adrio.ai/blog/meta-ads-mcp-setup-guide
- How to connect Meta Ads to ChatGPT: https://adrio.ai/blog/connect-meta-ads-to-chatgpt
- How to connect Facebook Lead Ads to Claude: https://adrio.ai/blog/connect-facebook-lead-ads-to-claude
- Meta Ads MCP not working? Common errors and fixes: https://adrio.ai/blog/meta-ads-mcp-not-working
- Meta Ads MCP API coverage: https://adrio.ai/blog/meta-ads-mcp-api-coverage
- Best ways to connect Meta Ads to AI with MCP: https://adrio.ai/best/best-meta-ads-mcp-tools
- Meta Ads MCP, Claude vs ChatGPT: https://adrio.ai/blog/meta-ads-mcp-claude-vs-chatgpt
- Claude for Meta ads, app connector vs Claude Code, guardrails and scheduled reports: https://adrio.ai/blog/claude-meta-ads
- Meta Ad Library API alternatives for programmatic ad data: https://adrio.ai/best/meta-ad-library-api-alternatives
- Best static ad generators and makers for Meta: https://adrio.ai/best/best-static-ad-makers
- AI static ad generator, how to make Meta static ads at testing speed: https://adrio.ai/blog/ai-static-ad-generator
- Best AdCreative.ai alternatives for Meta ads: https://adrio.ai/best/adcreative-ai-alternatives
- Best Pencil AI alternatives for static Meta ads: https://adrio.ai/best/pencil-ai-alternatives
- Best tools to turn Meta Ad Library ads into on-brand creatives: https://adrio.ai/best/meta-ad-library-to-on-brand-ads
- Best AI agents to manage Facebook ads (launch, budget, creative): https://adrio.ai/best/best-ai-agents-to-manage-facebook-ads
- Best Madgicx alternatives for Meta ads: https://adrio.ai/best/madgicx-alternatives
- Best Foreplay alternatives, including tools that make the ad: https://adrio.ai/best/foreplay-alternatives
- How to scale Meta ads without resetting the learning phase: https://adrio.ai/blog/scale-meta-ads-without-resetting-learning-phase
- AdCreative.ai vs Canva for Meta ads: https://adrio.ai/blog/adcreative-ai-vs-canva-for-meta-ads
- Best multi-format ad creative tools for Meta: https://adrio.ai/best/best-multi-format-ad-creative-tools
- Best AI ad creative tools for Meta ads: https://adrio.ai/blog/best-ai-ad-creative-tools
- AI platform for Meta ad creatives: https://adrio.ai/blog/ai-platform-meta-ad-creatives
- Meta ad creative workflow: https://adrio.ai/blog/meta-ad-creative-workflow
- How many Meta ad creatives to test: https://adrio.ai/blog/how-many-ad-creatives-test-meta
- Static ads vs video ads for Meta: https://adrio.ai/blog/static-ads-vs-video-ads-meta
- Short drama ads, 5 real storytelling ad examples and the beat structure behind them: https://adrio.ai/blog/short-drama-ads
- Best Meta static ads, 7 formats with real examples: https://adrio.ai/blog/best-meta-ad-formats
- What is Meta Andromeda and how it changes ad creative: https://adrio.ai/blog/meta-andromeda-ad-creative-strategy
- How much ad creative costs in 2026, with sourced prices: https://adrio.ai/blog/ad-creative-cost
- How much Facebook ads cost per 1,000 views (CPM benchmarks 2026): https://adrio.ai/blog/facebook-ads-cost-per-1000-views
- How much it costs to hire someone to run Facebook ads (2026): https://adrio.ai/blog/facebook-ads-management-cost
- How much ad creative localization costs (2026): https://adrio.ai/blog/ad-creative-localization-cost
- Best tools hub: https://adrio.ai/best
- Best Facebook Ads Library alternatives: https://adrio.ai/best/facebook-ads-library-alternatives
- Adrio vs Canva: https://adrio.ai/compare/canva
- Adrio vs Creatify: https://adrio.ai/compare/creatify
- Adrio vs Creatopy: https://adrio.ai/compare/creatopy
- Adrio vs AdCreative.ai: https://adrio.ai/compare/adcreative-ai
- Privacy Policy: https://adrio.ai/legal/privacy
- Terms of Service: https://adrio.ai/legal/terms
- Account Deletion: https://adrio.ai/legal/account-deletion
- AI usage policy: https://adrio.ai/ai.txt

## Glossary

In-depth definitions of key advertising and performance-marketing terms, each with formulas, benchmarks, and worked examples. Full text available at /llms-full.txt.

- [A/B Testing](https://adrio.ai/glossary/ab-testing): Running two versions of something side by side to see which one performs better.
- [Ad Space](https://adrio.ai/glossary/ad-space): The area on a website, app, or platform where advertisements can be displayed.
- [Ad Testing](https://adrio.ai/glossary/ad-testing): Running experiments on different ad variations to figure out what actually works for your audience.
- [Advantage+ Shopping Campaigns (ASC)](https://adrio.ai/glossary/advantage-plus-shopping-campaigns): Advantage+ Shopping Campaigns (ASC) are Meta's automated campaign type that uses machine learning to run most of your ad decisions for you.
- [Advertising Inventory](https://adrio.ai/glossary/advertising-inventory): The total amount of ad space available for purchase across websites, apps, and platforms at any given time.
- [AI Ad Agent](https://adrio.ai/glossary/ai-ad-agent): Software that manages advertising tasks on its own — bidding, budgeting, creative rotation, audience adjustments.
- [AI Media Buyer](https://adrio.ai/glossary/ai-media-buyer): Software that runs paid ad campaigns the way a human media buyer would, using AI to make the decisions.
- [AI Media Buying](https://adrio.ai/glossary/ai-media-buying): Using machine learning to automate ad placements, budgets, and bidding instead of managing everything by hand.
- [AI Swipe File](https://adrio.ai/glossary/ai-swipe-file): A curated collection of ads, landing pages, and creative examples, organized and analyzed by AI.
- [Bounce Rate](https://adrio.ai/glossary/bounce-rate): The percentage of visitors who land on your page and leave without doing anything.
- [Brand Awareness](https://adrio.ai/glossary/brand-awareness): How well your target audience recognizes and remembers your brand.
- [Click-Baiting](https://adrio.ai/glossary/click-baiting): Using misleading or exaggerated headlines to trick people into clicking your ad.
- [Conversion Rate](https://adrio.ai/glossary/conversion-rate): The percentage of visitors who do the thing you want them to do.
- [CPC (Cost Per Click)](https://adrio.ai/glossary/cpc): The amount you pay every time someone clicks on your ad.
- [CPL (Cost Per Lead)](https://adrio.ai/glossary/cpl): The average cost to get one lead through your advertising.
- [CPM (Cost Per Mille)](https://adrio.ai/glossary/cpm): The price you pay for 1,000 ad impressions.
- [Creative Analytics](https://adrio.ai/glossary/creative-analytics): Using data to figure out which ad creatives work, which don't, and why.
- [Creative Fatigue](https://adrio.ai/glossary/creative-fatigue): When your audience has seen your ad so many times they stop noticing it.
- [Creative Rotation](https://adrio.ai/glossary/creative-rotation): Creative rotation is the practice of regularly cycling new ad variations into your campaigns so your audience keeps seeing fresh creative instead of the same ad over and over.
- [Creative Strategy](https://adrio.ai/glossary/creative-strategy): The plan behind what your ads say, how they look, and why those choices should connect with the people you're targeting.
- [CTR (Click-Through Rate)](https://adrio.ai/glossary/ctr): The percentage of people who click your ad after seeing it.
- [Custom Audience](https://adrio.ai/glossary/custom-audience): A targeting option that lets you show ads to a specific group of people based on your own data.
- [Customer Acquisition Cost (CAC)](https://adrio.ai/glossary/cac): The total cost of getting one new paying customer.
- [Customer Lifetime Value (LTV)](https://adrio.ai/glossary/lifetime-value): The total revenue you can expect from a single customer over their entire relationship with your business.
- [Dark Post](https://adrio.ai/glossary/dark-post): A paid social media ad that doesn't show up on your page's public timeline.
- [Demand-Side Platform (DSP)](https://adrio.ai/glossary/demand-side-platform): Software that lets advertisers buy ad space automatically across thousands of websites, apps, and platforms through a single interface.
- [Dwell Time](https://adrio.ai/glossary/dwell-time): How long someone spends engaging with your content after clicking through from a search result or an ad.
- [Engagement Baiting](https://adrio.ai/glossary/engagement-baiting): Asking people to like, share, or comment just to inflate your engagement metrics.
- [Engagement Rate](https://adrio.ai/glossary/engagement-rate): The percentage of people who interact with your content after seeing it.
- [Frequency Capping](https://adrio.ai/glossary/frequency-capping): A setting that limits how many times the same person can see your ad within a set time window.
- [Hold rate](https://adrio.ai/glossary/hold-rate): Hold rate is the share of viewers who keep watching your video ad past the first few seconds.
- [Hook rate](https://adrio.ai/glossary/hook-rate): Hook rate is the share of people who stop and watch the first few seconds of your video ad.
- [Impressions](https://adrio.ai/glossary/impressions): The number of times your ad is shown, regardless of whether anyone clicked on it, engaged with it, or even noticed it.
- [Lookalike Audience](https://adrio.ai/glossary/lookalike-audience): A targeting method where ad platforms find new people who resemble your best existing customers.
- [Marketing Automation](https://adrio.ai/glossary/marketing-automation): Software that handles repetitive marketing tasks so you don't have to do them manually.
- [Marketing Mix](https://adrio.ai/glossary/marketing-mix): The set of controllable variables that influence how customers see and buy your product.
- [Marketing ROI](https://adrio.ai/glossary/marketing-roi): How much revenue or profit your marketing generates relative to what it costs — including everything, not just ad spend.
- [Model Context Protocol (MCP)](https://adrio.ai/glossary/model-context-protocol): A shared standard that lets AI assistants like Claude and ChatGPT connect to outside tools and data.
- [Native Advertising](https://adrio.ai/glossary/native-advertising): Paid content that looks and feels like the platform it appears on.
- [Omnichannel Marketing](https://adrio.ai/glossary/omnichannel-marketing): Creating a connected, consistent customer experience across every channel they interact with.
- [Owned Media](https://adrio.ai/glossary/owned-media): Marketing channels that belong to you.
- [Payback Period](https://adrio.ai/glossary/payback-period): How long it takes to earn back the money you spent acquiring a customer.
- [Quality Score](https://adrio.ai/glossary/quality-score): A 1–10 rating that Google Ads assigns to your keywords based on how relevant and useful your ad is.
- [Reach](https://adrio.ai/glossary/reach): The total number of unique people who see your ad at least once.
- [Retargeting](https://adrio.ai/glossary/retargeting): Showing ads to people who already visited your site, viewed your product, or interacted with your brand.
- [Rich Media Ads](https://adrio.ai/glossary/rich-media-ads): Display ads that go beyond a static image.
- [ROAS (Return on Ad Spend)](https://adrio.ai/glossary/roas): ROAS tells you how much revenue you're getting back for every dollar you put into ads.
- [ROI (Return on Investment)](https://adrio.ai/glossary/roi): ROI measures the profit or loss from an investment, expressed as a percentage.
- [Seed Audience](https://adrio.ai/glossary/seed-audience): The source list of real people you give Meta so it can find more people like them.
- [Static Ad](https://adrio.ai/glossary/static-ad): A single, fixed image ad.
- [Thumbstop rate](https://adrio.ai/glossary/thumbstop-rate): Thumbstop rate is the share of people who stop scrolling when your ad appears.