# Ecommerce static creative brief

Copy one brief per concept. Example instructions below are prompts for your team, not product claims or campaign results.

## Product and owner

- Concept ID:
- Product / SKU:
- Product URL:
- Owner:
- Approver:
- Due date:

## Message

- Buyer question:
- One reason to buy:
- Exact approved headline:
- Supporting copy:
- Claim evidence URL:
- Customer quote source and permission, if used:
- Current offer, currency, included items, and expiry:
- Destination URL:

## Assets and layout

- Approved product photos:
- Brand assets:
- Reference URL:
- What to borrow from the reference (layout or idea):
- What must remain accurate:
- Required ratios and placements:
- Concept versus execution variable:
- Claims and treatments to avoid:

## Review and handoff

- Product details checked by / date:
- Copy and evidence checked by / date:
- Placement previews checked by / date:
- Editable project URL:
- Approved export URLs and asset IDs:
- Approval decision:

## Campaign context

- Objective and conversion event:
- Attribution window:
- Budget limit and currency:
- Decision rule agreed before launch:
- Review date:
- Test tracker URL:

Leave unknown results blank. Keep production time separate from campaign results. Do not treat a draft, a predicted score, or an active competitor ad as proof of performance.