# Video ads

> Generate a multi-scene video ad for a product, from a style or a reference video.

Source: https://adrio.ai/docs/video-ads

Adrio writes, shoots and edits short video ads. It plans the story, generates each clip with your product in it, and adds captions, titles and music. You get a finished ad, and you can keep editing it afterwards.

## Before you start

- Video lives in **Advanced** mode, which unlocks after your workspace makes its first batch of static ads.
- Your product's photos are used in every scene to keep the product consistent, so add clear images first. See [Products](https://adrio.ai/docs/products).
- Video uses video credits, which are separate from image credits.

## Create a video ad

1. Open **Creatives** and click **Create new ad**.
2. Choose **Advanced**, then **Video ad**.
3. **Select Product** and **Select Aspect Ratio**.
4. Optionally **Select Audience** and **Select Angle**.
5. **Choose a creative source.** Pick a look from **Video styles**, or use **Reference video** to copy the structure of an existing ad. You can upload a video up to 60 seconds long, paste a URL or choose a saved ad.
6. **Fine-tune** (optional). See below, or click **Skip this step**.
7. **Video format.** Choose quality, length and caption style.
8. Click **Generate video ad**.

Adrio shows the estimated cost in credits when generation starts.

## Fine-tune options

| Option | What it does |
|---|---|
| **Creative direction** | Tone and structure, for example "calm, morning-routine feel, ends on the offer". This guides the plan, not the spoken lines. |
| **Script: Let Adrio write it** | Adrio writes the lines. Add **Required phrases** for anything that must be said. |
| **Script: Use my exact script** | Adrio keeps your dialogue word for word. It warns you if the script is too long for the video length. |
| **Character reference** | Upload or link a photo of the person who should appear. |

## Video format options

| Option | Choices |
|---|---|
| **Video quality** | **Regular** is faster. **Premium** is higher quality and costs about 3 times as much. |
| **Video providers & models** | **Automatic** by default. You can pick a primary model and two fallbacks. |
| **Video length** | 5 to 60 seconds, in 5-second steps. The default is 25. Longer videos use more credits. |
| **Caption style** | How on-screen captions look. |

## Follow progress

The video appears on the project board straight away. Click it and choose **View progress** to see each clip as it's generated and assembled. Adrio checks the final render and fixes overlay problems, such as captions covering a title, before delivering it.

## Change a finished video

- **Quick edits:** in the video's sidebar, describe the change in **Edit this video**, for example "make the captions bigger" or "swap the second scene for a close-up". Adrio re-plans only what changed and reuses clips that stay the same.
- **Hands-on edits:** click **Edit video** to open the [video editor](https://adrio.ai/docs/video-editor).
- **Download:** click **Download** in the sidebar.

## Turn a static ad into a video

Open a static ad's sidebar and use **Animate**. Adrio turns the image into a short video using video credits.