# Spark

> Chat with Adrio's creative agent to plan and generate ads, research competitors and manage your Meta account.

Source: https://adrio.ai/docs/spark

Spark is Adrio's creative agent. Tell it what you want in plain language and it plans the work, asks when something is unclear, and shows you a plan before it spends credits. It can use everything in your brand: products, angles, audiences, saved ads, the media library and your Meta account.

## Open Spark

- Click **Spark** in the sidebar for the full page. Each chat gets its own link.
- Click **Ask Spark AI** in the page header to open Spark in a drawer on any page.

## Start a chat

Type in **Ask Spark…** and press Enter. Shift+Enter adds a new line. If you're not sure where to start, pick a starter under **Create**, **Research**, **Library** or **Meta**. A starter fills in the prompt, and you send it when you're ready.

Things Spark is good at:

- "Turn this product into 8 ads for Reels"
- "Explore competitor ads for collagen supplements and find gaps"
- "Find a fresh angle for busy parents"
- "Turn my best static ad into a UGC-style video"
- "Which of my Meta ads are fatiguing?"

The **Meta** starters unlock once you [connect a Meta ad account](https://adrio.ai/docs/connect-meta).

## Give Spark context

The more specific the context, the better the plan.

- **Mention things.** Type `@` to pick a product, angle, audience or creative. It becomes a chip in your message.
- **Attach ads.** From [Inspiration](https://adrio.ai/docs/inspiration), [Swipe File](https://adrio.ai/docs/swipe-file) or any ad's details, choose **Use in Spark** or **Open in Spark**. Spark reads each ad's analysis and uses its images as references. You can attach up to 20 ads.
- **Attach files.** Upload, paste or drag images, videos and documents. Files can be up to 20 MB, and videos up to 150 MB.
- **Talk.** Click **Record voice** to dictate.

Set the chat's product in **Chat details** so Spark doesn't have to ask.

## Questions, plans and approvals

Spark checks in at the moments that matter:

1. **Questions.** If something is unclear, Spark shows a short question card. Answer and click **Submit**.
2. **The plan.** Before generating, Spark shows a plan card: how many creatives, how closely each follows its reference, who writes the copy, the angles and audiences, and fonts. You can change any of it.
3. **Approval.** Click **Approve & generate**. Use **Count** to change how many ads to make, up to 30. To change the plan instead, click **No, I want to make changes** and say what to change.

The plan card shows the credit cost before you approve. Generated ads open in a project board you can keep [editing](https://adrio.ai/docs/edit-creatives).

## Permissions

Choose how much Spark may do on its own from the **Spark permissions** menu in the composer. The setting is personal to you and applies per brand.

| Mode | What Spark does |
|---|---|
| **Ask for approval** | Asks before sensitive actions. This is the default. |
| **Full access** | Acts without asking, except before spending credits or launching ads. |
| **Autopilot** | Does everything without asking, including generating and launching ads. |

When Spark asks to use a tool, you can **Decline**, **Accept** or **Always allow**. Actions you always allow are listed in the permissions menu, where you can revoke them.

## Videos with Spark

Ask Spark for a video and it shows a video plan with a **Video quality** choice and a cost breakdown for images, video and composition. Click **Approve & generate** to start. See [Video ads](https://adrio.ai/docs/video-ads) for what happens next.

## Media buying with Spark

With Meta connected, Spark can check your account, suggest budgets and build a launch plan. See [Launch ads to Meta](https://adrio.ai/docs/launch-ads#launch-with-spark).

## Manage chats

Recent chats are listed on the Spark home page. Deleting a chat removes the conversation but keeps the creatives and projects it made. Click **New chat** to start fresh.