# Key concepts

> The building blocks of Adrio and how they connect, from workspaces and brands to creatives and credits.

Source: https://adrio.ai/docs/key-concepts

Adrio is organized around a few objects. Knowing how they relate makes every other guide easier to follow.

## How it fits together

A **workspace** holds one or more **brands**. Each brand has its own **products**, **audiences**, **angles**, **media library** and Meta connection. You generate **creatives** for a product, optionally steered by an angle, an audience and reference ads. **Spark** can do all of this for you from a chat.

## Glossary

| Term | Meaning |
|---|---|
| **Workspace** | Your company account. It holds brands, team members and billing. The app sometimes calls it an organisation. |
| **Brand** | One brand you advertise. Its name, voice, colors, logos and fonts shape every ad. Agencies use one brand per client. |
| **Product** | The thing an ad sells. Its photos keep it accurate in generated images, and its description feeds the copy. See [Products](https://adrio.ai/docs/products). |
| **Audience** | Who an ad is for: gender, age range and interests. See [Audiences](https://adrio.ai/docs/audiences). |
| **Angle** | Why someone should care: a hook, the pain it solves and the outcome it promises. See [Angles](https://adrio.ai/docs/angles). |
| **Reference** | An ad or image you want Adrio to borrow from, such as its layout, shot type or copy structure. |
| **Ad style** | A reusable ad format from Adrio's library, such as a comparison chart or a review card. |
| **Creative** | A finished ad, image or video. Every edit makes a new version and keeps the old one. |
| **Project board** | The canvas where a batch of creatives lives, grouped by brief. See [Edit and export creatives](https://adrio.ai/docs/edit-creatives). |
| **Brief** | The plan behind a group of creatives: product, audience, angle and references. |
| **Spark** | Adrio's creative agent. It plans and generates ads, researches competitors and launches to Meta from a chat. See [Spark](https://adrio.ai/docs/spark). |
| **Swipe File** | Boards of ads you've saved for inspiration. See [Swipe File](https://adrio.ai/docs/swipe-file). |
| **Credits** | What generation costs. Your plan includes a monthly amount. See [Billing and credits](https://adrio.ai/docs/billing). |

## URLs in the app

Every brand page lives under your workspace and brand, so links are easy to share with teammates:

```text
https://adrio.ai/{workspace}/{brand}/creatives
https://adrio.ai/{workspace}/{brand}/products
https://adrio.ai/{workspace}/{brand}/spark
```

## Features that may be hidden

Some areas are rolled out gradually. If you don't see **Inspiration**, **Ad Library**, **Spark**, **Meta insights** or **Ad launcher** in the sidebar, they aren't enabled for your workspace yet. [Contact support](https://adrio.ai/contact) to ask for access.