# Inspiration

> Search a wall of real Meta ads by meaning, filter by format and hook, and collect the ones worth borrowing from.

Source: https://adrio.ai/docs/inspiration

Inspiration is an endless, zoomable wall of real ads from the Meta Ad Library. Every ad is analyzed for its angle, hook, format, offer and more, so you can search by idea rather than keyword and send what you find straight into a brief.

## Where to find it

Open **Inspiration** in the sidebar.

## Move around

- Drag to pan. Scroll or pinch to zoom.
- More ads load as you explore.
- Move your mouse near the top of the page to show the toolbar.
- Switch between **Image** and **Card** tiles in the top right. Cards show the ad's text too.

Click **Inspiration guide** in the bottom left to replay the tour.

## Search and filter

Type in **Search ad angles, hooks, audiences…** and press Enter. Search works by meaning, so "ads that lead with a money-back guarantee" finds ads that never use those exact words. Press Esc to clear.

When you're not searching, open **Filters** to narrow the wall:

- **Watchlist only** shows ads from companies you follow in the [Ad Library](https://adrio.ai/docs/ad-library).
- **Active only** shows ads that are still running.
- **Min days running** finds ads that have lasted, a good sign they work.
- Filter by **Style**, **Format**, **Hook**, **Proof**, **CTA**, **Offer**, **Awareness**, **Season**, **Product**, **Industry** and **Tone**.

Use the language picker to show ads in a specific language.

## Look at one ad

Click a tile to open the action bar at the bottom of the screen. Click the thumbnail to see the full **Ad Details**, including its **Intelligence** breakdown: angle, style, visual format, hook, CTA, offer, proof, awareness and audience.

From the action bar you can:

- Open the ad **Fullscreen**.
- Click **Find similar** to fill the wall with lookalikes. Choose **Best match**, **Similar meaning** (same message) or **Similar look** (same visual style).
- Open **Actions** to **Add to batch**, **Use in Spark**, **Use in editor** or **Add to swipe file**.

## Collect several ads

Double-click a tile to add it to the stack in the bottom right. The stack holds up to 10 ads. When you're done, click **Use N ads** and choose **Open in editor**, **Open in Spark** or **Save to swipe file**.

- **Open in editor** starts a new batch with the ads as references. See [Create static ads](https://adrio.ai/docs/create-static-ads).
- **Open in Spark** starts a chat with the ads attached. See [Spark](https://adrio.ai/docs/spark).