# Create static ads

> Generate a batch of image ads with Basic mode, or control every input with the Advanced wizard.

Source: https://adrio.ai/docs/create-static-ads

Adrio makes static ads in batches. You choose the product and the sizes, and Adrio plans the concepts, writes the copy and renders each ad. There are two ways in: **Basic**, where Spark plans everything, and **Advanced**, where you pick the angle, audience, references, copy and fonts yourself.

## Start a new batch

Open **Creatives** in the sidebar and click **Create new ad**, or click **Start a new creative** on the dashboard. Then choose how you want to create:

| Mode | Best for |
|---|---|
| **Basic** | Fast, varied batches. Pick a product and Spark handles the rest. |
| **Advanced** | Testing a specific angle, cloning a reference, or writing exact copy. |

> [!NOTE]
> Advanced unlocks after your workspace makes its first batch of ads. Until then, use Basic. Cloning an ad opens Advanced at any time. See [Clone a competitor ad](https://adrio.ai/docs/clone-competitor-ads).

## Basic mode

1. **Select Product.** If the brand has only one product, it's selected for you.
2. **Choose a size.** Pick **Feed Ad** (1:1, Instagram and Facebook feed), **Story / Reel Ad** (9:16, Stories, Reels and TikTok) or **Post Ad** (4:5, Instagram posts).
3. **How many ads?** Pick 4, 8, 12 or 20, or enter your own number.
4. Click **Start creative generation**.

Every Basic batch mixes classic, offer-led ads with fresh concepts. You can make other sizes of any ad later with **Generate Sizes**.

## Advanced mode

The wizard reveals one step at a time. Your choices are saved in the page URL, so you can share or bookmark a setup.

1. **Choose creative type.** Pick **Image ads**. For video, see [Video ads](https://adrio.ai/docs/video-ads).
2. **Select Product.**
3. **Select Aspect Ratio.** Pick one or more sizes. Each extra size multiplies the number of ads.
4. **Select Audience.** Optional. Pick one, create one, or click **Skip this step**.
5. **Select Angle.** Optional. If the brand has no angles yet, Adrio suggests some. Click **Suggest More** for more ideas.
6. **Select Reference Images.** Optional. Add ads or images you want to borrow from. See the next section.
7. **Who writes the copy?** Choose **Auto**, **Review** or **Manual**.
8. **Select Fonts.** Adrio picks headline and body fonts automatically. Override either role, or click **Let AI choose** to reset.
9. Set the number of variations and click **Start creative generation**.

Use the language selector at the top of the page to generate ads in another language.

## References and ad styles

References tell Adrio what kind of ad you want. Adrio borrows what fits, such as the layout, the type of shot or the copy structure, and rebuilds it for your product. You can add up to 30 references per batch, or 4 on the free plan. On **Select Reference Images** you can:

- Drop, paste or click to upload images. JPEG, PNG, WebP or GIF, up to 10 MB each.
- Click **Browse Swipe File** to pick ads you've saved. See [Swipe File](https://adrio.ai/docs/swipe-file).
- Use the **Recommended** tab. Adrio picks references for your product and brand. Click **Use this**, **Remove** or **Refresh**.
- Browse the **Inspiration** tab, a zoomable wall of proven ads.
- Pick from **Ad styles**, a library of ad formats you can search by name.

## Who writes the copy

| Option | What happens |
|---|---|
| **Auto** | Adrio writes all on-image copy. |
| **Review** | Adrio drafts the copy and pauses. Open the review card on the board, edit the lines and click **Approve and generate**. |
| **Manual** | You write every line, per reference. Adrio pre-fills the slots with text read from your references so you only tweak them. Needs at least one reference image. |

## Require product images

Click **Require images** next to the generate button to force specific product photos into the ads. You can require up to 5. Use this when one shot, such as a packshot, must appear exactly as it is.

## How many ads you get

The total is references × sizes × variations. The first time you generate, Adrio shows the math in **How many variations?** before you confirm. A single batch can hold up to 30 ads.

## Credits and plans

Generating uses credits from your plan. A static ad costs up to 10 credits, and cheaper models cost less. If a batch needs more credits than you have, Adrio tells you before it starts.

On the free plan, your first batch is fixed at 4 ads. If you start a batch without an active plan, Adrio saves it and starts generating automatically after checkout. See [Billing and credits](https://adrio.ai/docs/billing).

## While it generates

The project board opens straight away. Each ad shows its progress, from studying the references to generating the image. Adrio may ask a short **Analysis Questions** prompt when a reference is ambiguous. Pick an answer or type your own.

When ads finish, see [Edit and export creatives](https://adrio.ai/docs/edit-creatives).