# Clone a competitor ad

> Turn an ad you like into a new ad for your own product, keeping what works and swapping in your brand.

Source: https://adrio.ai/docs/clone-competitor-ads

Cloning rebuilds an existing ad for your product. Adrio studies the original, works out what makes it work, such as the layout, the type of shot and the copy structure, and remakes it with your product, brand and offer. It doesn't copy the competitor's product, claims or branding.

## Find an ad to clone

Good sources:

- [Inspiration](https://adrio.ai/docs/inspiration). Filter by **Min days running** to find ads that have lasted.
- A competitor's page in your [Ad Library watchlist](https://adrio.ai/docs/ad-library).
- A board in your [Swipe File](https://adrio.ai/docs/swipe-file).

## Clone with Spark

This is the most flexible option.

1. On the ad, choose **Use in Spark**, or **Clone** → **Open in Spark** in its details.
2. Spark opens with the ad attached. Tell it what you want, for example "Clone this ad for our product, keep the layout but use our review numbers".
3. Review the plan. Its adaptation setting controls how closely each ad follows the original, from **Match reference** to **Style only**.
4. Click **Approve & generate**.

To clone several ads at once, add them to the stack in Inspiration or a Swipe File board, then click **Use N ads** → **Open in Spark**.

## Clone in the editor

1. On an ad card, open the menu and click **Clone Ad**, or click **Clone** in the ad's details.
2. For a single-image ad, Adrio opens **Create New Creative** with the ad as a reference and its size pre-selected.
3. For a carousel or dynamic ad, first choose up to 4 images in **Select Reference Images**, then click **Clone**.
4. Finish the [Advanced wizard](https://adrio.ai/docs/create-static-ads#advanced-mode) and click **Start creative generation**.

Cloning always opens the Advanced wizard, even before your workspace has made its first batch.

## How closely should the clone follow the original?

| Setting in Spark's plan | Result |
|---|---|
| **Match reference** | Same layout and structure, rebuilt for your product |
| **Lean on reference** | Close to the original with some freedom |
| **Blend with brand** | Borrows a couple of elements and leans on your brand |
| **Keep copy · new visual** | Keeps the copy approach, new picture |
| **Style only** | Takes the look and feel only |

Carousels are cloned one image at a time. Generating a full carousel sequence isn't supported yet.