# Brand knowledge and memory

> Teach Adrio about your brand with a knowledge base, a brand memory document and what Spark learns about how you work.

Source: https://adrio.ai/docs/brand-knowledge

Beyond brand info, Adrio has three places that hold knowledge. Each one does a different job.

| Place | What it holds | Who it affects |
|---|---|---|
| **Knowledge base** | Documents and skills, such as research, guidelines and playbooks | Creative and angle generation, for the scope you choose |
| **Brand memory** | One short document of rules and facts for the brand | Every generation for the brand |
| **What Spark knows** | How you personally like to work | Your Spark chats only |

All three are under **Settings** in the sidebar.

## Knowledge base

Use the knowledge base for longer material: customer research, brand guidelines, competitor notes or a copywriting playbook.

### Upload a document

1. Click **Upload document**.
2. Choose a file. PDF, Word, PowerPoint, Excel, OpenDocument, RTF, ePub and CSV are supported, up to 25 MB.
3. Set the **Title**, the **Scope** (**Whole organisation**, **Current brand** or **Specific products**) and the **Features** it applies to (**Creative generation** and **Angle generation**).

Adrio reads the document and turns it into skills. The status moves from Pending to Processing to Ready.

### Write a skill

A skill is a markdown instruction Adrio follows when it's relevant.

1. Click **Create skill**.
2. Give it a name and a description that says when to use it, for example "Use when generating ad concepts for the winter range".
3. Write the instructions in markdown, or import a `SKILL.md` file.

Skills keep a version history, so you can see and undo changes.

### Feedback

The **Feedback** tab lists feedback you've given on ads. Adrio reviews it automatically and turns anything worth keeping into a rule within a few hours. Click **Learn now** to skip the wait, or dismiss feedback you don't want used.

## Brand memory

Brand memory is a single document that's read in full on every generation for the brand: copy, prompts, angles and Spark. Keep it short and specific. It's capped at 8,000 characters.

Good things to put here:

- Claims you can and can't make
- Words and phrases to always or never use
- Visual rules, such as "always show the product upright"

Click **Start writing**, add an optional change note and click **Save**. Click **History** to see every version, including changes Adrio learned from feedback.

## What Spark knows

As you work with Spark, it learns how you like to work on each brand: your creative taste, launch and budget habits, how much it should act on its own, and unfinished work it can pick up. Only you can see this.

Each item shows whether you **Stated** it or Spark **Inferred** it. You can:

- **Edit** an item or **Forget** it. Forgotten items can be restored for 30 days.
- Click **Why?** to see the chats, launches or notes it came from.
- Click **Confirm, keep this** for items under **Needs a look**.
- Click **Tell Spark something** to add a preference yourself, for example "Keep new launches paused until I've looked at them".