# Audiences

> Describe who an ad is for so the concepts and copy speak to the right people.

Source: https://adrio.ai/docs/audiences

An audience tells Adrio who you're talking to. When you pick one while creating ads, the concepts, imagery and copy are written for that group. Audiences are optional, but they make batches noticeably more focused.

## Where to find it

Open **Products** in the sidebar, then the **Audiences** tab.

## Create an audience

1. Click the **Add audience** tile.
2. Pick a **Gender**: All Genders, Male or Female.
3. Set the **Age Range**. The default is 18 to 65, and the minimum must be lower than the maximum.
4. Add **Interests**. Type an interest and press Enter or a comma to add it. You can add up to 10, each up to 50 characters.
5. Click **Create**.

Adrio names the audience from its gender and age range, for example "All Genders, 25-44". To change or remove it later, click the audience card to open **Edit Audience**, then **Save** or **Delete**.

## Use an audience

- In the [Advanced creative wizard](https://adrio.ai/docs/create-static-ads), pick it on **Select Audience**. The step is optional.
- In [Spark](https://adrio.ai/docs/spark), attach it to a message so Spark plans around it.
- Angles can be generated for a specific audience. See [Angles](https://adrio.ai/docs/angles).

> [!TIP]
> Specific interests beat broad ones. "trail running, ultralight gear" gives Adrio more to work with than "sports".