# Angles

> Save the hooks and messaging strategies you want to test, or let Adrio suggest them.

Source: https://adrio.ai/docs/angles

An angle is the reason someone should care: the hook, the pain it solves and the outcome it promises. Testing different angles is how you find what sells, so Adrio treats each one as a reusable building block.

## Where to find it

Open **Products** in the sidebar, then the **Angles** tab.

## Angle types

| Type | Leads with |
|---|---|
| Pain | A problem the customer feels today |
| Desire | Something the customer wants |
| Social Proof | Reviews, numbers or other people's results |
| Problem/Solution | The problem first, then the product as the fix |
| Niche | A specific group or use case |
| Curiosity | A question or claim that makes people stop |

## Write an angle yourself

1. Click the **Add angle** tile and choose the **Manual** tab.
2. Fill in the **Title**, for example "Fear of missing out".
3. Write the **Hook**, the main message for this angle.
4. Pick a **Type**.
5. Optionally add up to 3 **Pain Points** and a **Desired Outcome**.
6. Click **Create**.

## Generate angles from a prompt

1. Click **Add angle** and choose the **From Prompt** tab. It appears once the brand has at least one product.
2. Pick a **Product** and, optionally, an **Audience**.
3. Describe what you want in **Prompt**, for example "angles for busy parents who've tried other brands", then click **Generate**.
4. Hover over a suggestion to see its details, pick one and click **Review & Create**.
5. Adjust anything you like and click **Create**.

Use **Back to suggestions** to pick a different one, or **New prompt** to start over.

## Angles while creating ads

You don't have to set angles up in advance. On the **Select Angle** step of the [Advanced wizard](https://adrio.ai/docs/create-static-ads), Adrio suggests angles automatically when the brand has none. Click **Suggest More** for more ideas. Picking a suggestion asks **Add this angle?** and saves it for next time.