# Ad Library watchlist

> Follow competitor Facebook Pages and browse every ad they run, with insights on their media mix, copy and landing pages.

Source: https://adrio.ai/docs/ad-library

The Ad Library page is your competitor watchlist. Follow the brands you compete with and Adrio pulls every ad they run from the Meta Ad Library, so you can see what they test, what lasts and where they send traffic.

To search across all ads rather than specific companies, use [Inspiration](https://adrio.ai/docs/inspiration).

## Where to find it

Open **Ad Library** in the sidebar.

## Follow a company

1. Click **Add Company**.
2. Search for the brand's Facebook Page. Results show the Page's category, followers and a verified badge.
3. Click **Add**.

The company appears on your watchlist with its total and active ad counts. To stop following it, open the card's **⋯** menu and click **Remove from Watchlist**.

## Browse a company's ads

Click a company to open its page. It has three tabs.

| Tab | What it shows |
|---|---|
| **Creatives** | Every ad, newest first. Filter by status, platform, format and language, and sort by newest, oldest or most active. |
| **Insights** | Their media mix, the words they use most, their landing pages and their CTAs, based on their top 1,000 ads. |
| **Timeline** | When each ad started and stopped. Long-running ads are usually the winners. |

The first time you open a company, Adrio fetches its ads from the Meta Ad Library. This can take a moment. Click **Refresh Ads** if nothing has loaded yet.

## Work with an ad

Click an ad to open **Ad Details**: its status, how long it has run, its format, platforms and landing page. Ads that share the same creative are grouped under **Variations**.

From an ad card or its details you can:

- **Save to Swipe File** to keep it on a board. See [Swipe File](https://adrio.ai/docs/swipe-file).
- **Download** the creative.
- **Clone** it for your own product. See [Clone a competitor ad](https://adrio.ai/docs/clone-competitor-ads).
- Open it in the Meta Ad Library.